Interview – Eldon Heng

Eldon Heng resides in Singapore where he passionately overseas publication design and physical marketing for Kingdomcity. He’s worked at various positions and fields from copywriter to marketing to starting his own bar and restaurant.

Listen to his story and his journey in the full interview below.


Portfolio – Website Research & Development


The foremost role of a portfolio website is, as the name implies, to show off your portfolio. With that in mind my idea for the website is to keep it simple, displaying a handful of my best works – in this case, photographs.

With that being the main objective, a secondary intent would be to get people visiting the site to connect socially. The central method of doing this would be to link them towards my social networks, i.e Instagram, Facebook, and encourage them to follow and connect using those platforms. The reason for this is because social networks will inevitably get far more updates than a website would, simply because they are so much more convenient. In addition to more frequent updates, social networking also enables me to interact with my audience, to a greater extent than the website would allow.

Perhaps at some point, I could offer the option to purchase prints or even a book using the website, but at this stage, it is an unnecessary addition that would require extra, unwarranted time and effort.

Inspirational References

Below are three notable examples of popular photographers’ sites.

Eric Ryan Anderson

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Eric’s website is a simple, vertically scrolling list of albums and their titles. The unique about his website though is that after clicking on an album, you can scroll through all the images contained in the album horizontally. This creates a very intuitive and natural way to browse through his photos.

Jeremy Cowart

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The first thing that stands out in Jeremy’s website is the sheer amount of content it presents. Clearly Jeremy is not just a photographer, included in the categories on the website, he is also an artist, teacher, speaker, and more. Personally, the website at first looks really crowded with an overabundance of pictures and text. However it is in-fact quite well laid out, with the photos forming a neat grid under their respective categories.

Ryan Michael Kelly

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In a similar vein to the other websites listed, Ryan’s portfolio is very simply laid out grid of photos. Categories listed at the top of the webpage help organize the photos into the style you want to view.

Design & Implementation

The chosen design is inspired by the above mentioned websites. The main page will be a grid of photos, with a splash screen preceding it. Organizing the photos by category is something to be considered, although that will require considerably more pictures than I have currently uploaded. As for the menu, there is the usual “contact” and “about” pages, with social media links as well. I would like to emphasis the social media links though, as they are an important part of the website, as mentioned in the objectives section.

The draft mockup can be found here.

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Platform Selection

It’s 2017. There are – for better or worse – an overwhelming amount of website creation options. For the draft version of the site WIX is used, however I found the interface somewhat sluggish and unintuitive to use. Never mind the annoying pop-ups and banners advertising WIX.

For the final website, the plan is to use Squarespace or something in a similar vein, such as Format and 22Slides – both of which are created with photo portfolios in mind. The only disadvantage to such platforms, is obviously the subscription fee required. Most of these platforms do offer a certain period of trial though, so I can test them out and explore the best option. If for some reason none of these platforms workout, the last resort is to use WordPress.

Interview – Mahesh Ravi

Mahesh Ravi is a Multimedia Generalist, currently residing in Bangalore, India. He works in various mediums, including photography, filmmaking and design.

Below is a short transcript of the interview. The full interview can be found at the bottom of this post.

How did you get into the field you are in now?

Since my childhood, I’ve been really interested in visual design. I’ve always wanted to study film design, but at that time I didn’t even know there was such a discipline. It was at that point I realized that I was an artist and wanted to do something really creative. The main reason I chose multimedia was the leverage I would be getting to work in mixed media, which I’ve always loved to do – and still do. I love the combinations of analogue and digital media, and combining film with an aspect of design, and photography with an aspect of typography.

What motivates you to keep doing what you do?

I think when you’re in this field, your motivation is what’s happening in the world around you. You’ll constantly be in touch with what your competitor is doing, what your friends are doing, what’s the latest in technology and art. It’s a very competitive world and if you want to be on top of something you need to continuously push yourself beyond your limits. It [motivation] can be anything, from a good piece of music or a good photograph.

Could you imagine yourself doing any other job than the one you’re doing now?

I can imagine myself in another title that’s not connected to the creative field, but I know for a fact I won’t be very good at that.

If you could go back in time and do something differently what would it be?

It’s very difficult to answer this question, because every artist who is constantly improving would want to go back and change something in a design or film that they’ve made. I can’t say one particular decision that I’ve made in my life, which I’d go back and change, it’s not my way of thinking about what I do. I’d rather use my time to focus on the future than thinking about changing the past.

If I could go back in time, I wouldn’t do anything differently, I’d just take my camera, shoot a couple of scenes, come back and claim it as the most realistic and most authentic retro film ever made.


One piece of advice you would give someone starting out in the creative field?

If you want to be in the creative field, no matter what discipline – it can be photography, design, film – it is really important that you get enough exposure about what’s happening in that particular media. Even before you start something, you need to have done some research on it. Keep yourself updated with what is currently happening in your field. Be very good observers and choose your artistic integrity wisely.

More information about Mahesh and his work can be found at his website.

The full interview can be found below.

Style Analysis – Bobby Vu


This is the third post in a short series that will focus on forming an analysis on a selected photographers works. The idea behind this is to form a better understanding of various photography and editing styles and methods and to eventually create my own style. The end goal of this series is to eventually create my own unique style of photography whereby I will at a later point create an Instagram account to showcase.

Point to note – photography is subjective. This is not a post pointing out what I think are “good” and “bad” photos, rather I’m trying to take a fairly objective view and simply examine the techniques and style preferences of the photographers.

Bobby Vu

Bobby Vu is a film director and photographer based in Los Angeles. His photography can be found on Instagram @kingvuddha while his latest film project can be found here. More information can be found on his website.



Bobby shoots portraits, around the city and during his travels with a distinctly old school vibe. His photos tend to reflect the feel and style that he creates his videos in. For his photography, he uses a Nikon D750 with lenses such as the 35mm f/1.4 and 50mm f/1.4.

  • Color

The first thing about any photo that I notice is the color. Most of Bobby’s photos have a desaturated look, with all the colors toned down. However a lot of his photos incorporate neons, or other light sources and in these cases the color of the light is made to pop just a little bit more. Another point to note is that the blues are usually edited to be more aqua, which seems to be a popular Instagram look these days. Lastly, the photos lean ever so slightly to the green side of the tint slider.

  • Model

Bobby’s photos are almost exclusively portraits, and as such the model plays an important part in the frame. The model is almost never made to smile, rather maintaining a more neutral expression. In certain shots the model looks away from the camera, conveying a distant, dreamy expression, while other shots have the model looking straight at the viewer. Both of these looks portray a sad, moody emotion.

  • Composition

Composition-wise, the photos are relatively simple. The subject is usually centered and the camera is placed at eye level with the subject, making the person look “real” instead of the over dramatized look provided by positioning the camera at very high or very low angles. The background is very plain and in a single color for studio shots, while outdoors a large aperture is used to blur it out and create bokeh.


These are a few key points that I have noted from Bobby Vu’s photos. As usual, this is not meant to be an detailed analysis, but simply my observations, meant to help me develop my own visual style. Did you notice anything else? Leave a comment if you did!


Vu, B. (2017). [photograph]. Retrieved from

Project Analysis – Conversation Animation II

This project analysis is a critical analysis done on a previous animation project that I’ve worked on. While my primary focus is on the photography and film field, I find it is still useful to learn from projects in slightly different mediums. Owing to it’s length this post is split into two parts.

This is the second part. The first part can be found here.

Contextual Research


This chapter outlines the contextual research for the project discussed in this paper. The final output that was required for the project was video. Due to the content that is being presented, it was decided to make the project an animation.

Animation and Motion Graphics

Animation is essentially the “the act of creating the illusion of movement through still images” (Zeke, 2015). In a way then, animation can be traced back to  cave paintings and various ancient art works, for example, pottery from Shahr-e Sukhteh, Iran, around 3000 B.C., which depict a goat leaping (Miller, 2015). More recently, tools such as the Magic Lantern (an image projector which used  sheets of glass), the Phenakitoscope (a spinning disk with images on it), and the Kineograph (more commonly known as a flip-book) are also considered as part of animation history (“History of animation,” 2015). Eventually in the 1900s animation evolved into the cartoons that people today are familiar with. However the project isn’t a traditional animation, rather it is classified as motion graphics. Motion graphics can be defined as the “art of creatively moving graphic elements or texts, usually for commercial or promotional purposes” (“5 types of animation – a beginner’s guide,” n.d.). They are usually flat images or 3D objects that have the effect of motion. Primarily they are used for title scenes, animated logos, promotional videos, and etc.

Motion graphics has an advantage over still images, such as posters. One of the advantages, being the ability to have more content. Where a poster would be one frame, a video has multiple. The conversation stack, discussed earlier in the report, is linear, there is a certain order to it – it has a specific starting point and ending point. This translates well into a video, which is able to show the step by step process better.

Design Style

Design-wise, the project went with a simple, minimal look and feel. This was chosen after various experiments because it was kept the video simple, moving  focus to the content instead. Minimalism started in the 20th century, and continues to be a popular trend today (Mokhov, 2011). It has influenced almost all arts and technologies from the late 20th century (Ivanoff, 2014). Everything from artworks to  architecture to automobiles to UI/UX design, games,  products, films, and more. Notable uses of the design can be found everywhere. For example, in products such as the iPhone and MacBook, operating systems such as Android and iOS, as well as most modern apps and websites. According to  Mokhov (2011), minimalistic design was influenced by the De Stijl art movement, architects like Van Der Rohe, and traditional Japanese design. All of these styles focused on fewer elements with simple lines and form. As Van Der Rohe famously said, “Less is more.”

Future Development


This chapter will discuss the future development of the project, and outline any possible changes or improvements that could be made to further enhance it.


While the overall idea and design of the project is good, there are a few key areas that could be modified to make it better. For example, the overall video is generally static. As the steps progress, there are no major changes happening to the layout or elements in the project, and as such it looses visual interest for the audience. Adding new, more complex animations and transitions could help keep the video interesting. The minimal design, while clean and pleasing, could have extra visually appealing elements added to it as well. The last major change, would be the color scheme – tweaking the colors to make them more brighter and eye catching.

All these changes would be to help make the video more memorable to the viewer, which is the point of the project – helping one to visualize the steps in a way that he or she can remember them and actually make use of them.


In summary, this report provides the development process of the project. The goal of the project was to help one to start conversations with strangers with the help of the conversation stack – a tool that uses visualization to help remember questions to start conversing. The design and development chapter gave a more detailed description of the stack. The contextual research chapter briefly talked about animation, its history, and motion graphics, in addition to the design style used. The final project was outputted as motion graphics with a very minimalistic design. Finally, the future development section talked about ways to better the project by making the animation more visually appealing and memorable.


The 5 types of animation – a beginner’s guide. (n.d.). Retrieved from

Carnegie, D., & MacMillan, A. (1998). How to win friends & influence people. New York, NY: Pocket Books.

Dale Carnegie Oregon. (2015, November 2). Dale Carnegie Oregon conversation stack [Video file]. Retrieved from

Google. (n.d.). Material design guidelines. Retrieved from

History of animation. (2015, August 7). Retrieved from

Ivanoff, A. (2014, June 6). Design minimalism: what, why & how. Retrieved from

Lomax, T. (2012). Getting acquainted stack. Retrieved from

Miller, M. (2015, January 19). Scholars rethink the beginnings of civilizations following discoveries in Burnt City of Iran. Retrieved from

Mokhov, O. (2011, May 9). Minimalist design: a brief history and practical tips. Retrieved from

Zeke. (2015, February 26). A quick history of animation. Retrieved from