Style Analysis – Brandon Woelfel


This post is the first of a short series that will focus on forming an analysis on a selected photographers works. The idea behind this is to form a better understanding of various photography and editing styles and methods and to eventually create my own style. The end goal of this series is to eventually create my own unique style of photography whereby I will at a later point create an Instagram account to showcase.

Most (if not all) of the artists featured here will be from Instagram as that’s the platform that I use most for photography purposes.

Point to note – photography is subjective. This is not a post pointing out what I think are “good” and “bad” photos, rather I’m trying to take a fairly objective view and simply examine the techniques and style preferences of the photographers.

So now onto the post.

Brandon Woelfel

Brandon is a freelance photographer based in New York. He’s on Instagram under the handle @bradonwoelfel where he has over 1 million followers. More information and photos can be found at his website –

Processed with VSCO with e8 preset
(Woelfel, 2017)


Brandon shoots portraits with a very distinctive feel and vibe. Below are some samples of his work.

Listed below are three key points that make Brandon’s photos distinctive.

  • Color

The first thing that stands out to me are the colors he uses. Brandon usually favors a more cooler tone with a lot of blues and magentas. This provides a great contrast between the colors and shapes his unique style.

  • Bokeh

The second thing of note is the shallow depth of field, or bokeh. There’s a lot of that. Brandon shoots with prime lenses, such as the 85mm and 50mm, with the aperture wide open. This allows him to obtain the gorgeous bokeh, and as a bonus the large aperture also helps keep the camera ISO down when shooting in places with low light.

  • Props

Finally, Brandon uses various props to achieve his style. Scrolling through his Instagram feed you can see that nearly every picture has fairy lights and oversized retro glasses. The fairy lights work to help create the bokeh mentioned earlier, and the glasses subtly reflect the light sources in the picture. Brandon also uses CDs and prisms to create reflections or “rainbows”. Lastly he also incorporates neon lights, signage, and sparklers into some of his works.


This is by no means an exhaustive or comprehensive breakdown of Brandon’s photos or his shooting style. But it does note several key points that I observed. The aim of this brief examination is to observe the styles of various artists and draw inspiration from their works.

If you do want to explore in more depth how to recreate Brandon’s style there’s a great video done by Mango Street (2017) that shows you how.


Woelfel, B. (2017). [photograph]. Retrieved from

Mango Street. (2017, July 10). How to shoot and edit like Brandon Woelfel [Video file]. Retrieved from