ADAA Poster Design

Research and Analysis

According to the UN Office on Drugs and Crime people trafficking is the fastest growing international crime, and one of the largest sources of income for organized crime (Stop The Traffik, n.d.). As of 2014 there were an estimated 21 million victims globally. Over 14 million were exploited for labour, and over 4.5 million were sexually exploited (Human Rights First, 2017). According to Human Rights First, human trafficking is worth $150 billion every year for traffickers with 66% of that coming from sex trafficking. Yet in 2015, the Department of Justice convicted a shocking low figure of 297 human traffickers. Despite human trafficking being such a large criminal business, few people are aware of it. For most people, human trafficking is usually something that happens “somewhere else”. However trafficking occurs globally, from tiny villages to major cities. Due to these reasons, this topic was chosen to create awareness about human trafficking.

Project Deliverable

The final output is a series of three posters, each containing a different aspect of human trafficking. The visually aggressive red color scheme subtly hints at the disturbing reality of human trafficking. The black background represents the darkness and hopelessness that victims face. The text is intentionally thin and simple, to adhere to the minimal feel of the posters. All pictures are obtained from Pexels (www.pexels.com) and used under the Creative Commons Zero (CC0) license.
A Design Studio Project created for Adobe Design Achievement Awards.
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