Emotion

A Small Project

What do I want people to know about me? There are many things I would like to tell, and narrowing it down to just one was difficult. After browsing through my previous work for inspiration, I eventually settled on emotion. More particularly how I love to capture emotion in photos or videos, or create them in illustrations and stories. Emotions are at the core of most great works. It’s what makes people laugh or cry, it’s what brings a smile to their face, or a tear in their eye. In the end that’s what I aspire to do with any of my art. It’s to evoke emotion.

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For this project, the medium I chose was a poster, as I could use easily use my photography to its effect. While a video or animation would have also been a great idea, I chose the poster due to it’s simplicity.It’s relatively easy to create, but done right, can be a very effective medium. Various designs were experimented with and different sketches were drawn in the brainstorming process, but the final design was chosen because it was simpler and more to the point. There’s no guesswork needed to figure out what idea is being shown. There are photos of people with various expressions to help convey emotion, as well as a quote from a song. The starry sky backdrop also adds to the grand, dramatic feel of the whole piece.

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ADAA Poster Design

Research and Analysis

According to the UN Office on Drugs and Crime people trafficking is the fastest growing international crime, and one of the largest sources of income for organized crime (Stop The Traffik, n.d.). As of 2014 there were an estimated 21 million victims globally. Over 14 million were exploited for labour, and over 4.5 million were sexually exploited (Human Rights First, 2017). According to Human Rights First, human trafficking is worth $150 billion every year for traffickers with 66% of that coming from sex trafficking. Yet in 2015, the Department of Justice convicted a shocking low figure of 297 human traffickers. Despite human trafficking being such a large criminal business, few people are aware of it. For most people, human trafficking is usually something that happens “somewhere else”. However trafficking occurs globally, from tiny villages to major cities. Due to these reasons, this topic was chosen to create awareness about human trafficking.

Project Deliverable

The final output is a series of three posters, each containing a different aspect of human trafficking. The visually aggressive red color scheme subtly hints at the disturbing reality of human trafficking. The black background represents the darkness and hopelessness that victims face. The text is intentionally thin and simple, to adhere to the minimal feel of the posters. All pictures are obtained from Pexels (www.pexels.com) and used under the Creative Commons Zero (CC0) license.
A Design Studio Project created for Adobe Design Achievement Awards.