Portfolio – Website Research & Development


The foremost role of a portfolio website is, as the name implies, to show off your portfolio. With that in mind my idea for the website is to keep it simple, displaying a handful of my best works – in this case, photographs.

With that being the main objective, a secondary intent would be to get people visiting the site to connect socially. The central method of doing this would be to link them towards my social networks, i.e Instagram, Facebook, and encourage them to follow and connect using those platforms. The reason for this is because social networks will inevitably get far more updates than a website would, simply because they are so much more convenient. In addition to more frequent updates, social networking also enables me to interact with my audience, to a greater extent than the website would allow.

Perhaps at some point, I could offer the option to purchase prints or even a book using the website, but at this stage, it is an unnecessary addition that would require extra, unwarranted time and effort.

Inspirational References

Below are three notable examples of popular photographers’ sites.

Eric Ryan Anderson

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Eric’s website is a simple, vertically scrolling list of albums and their titles. The unique about his website though is that after clicking on an album, you can scroll through all the images contained in the album horizontally. This creates a very intuitive and natural way to browse through his photos.

Jeremy Cowart

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The first thing that stands out in Jeremy’s website is the sheer amount of content it presents. Clearly Jeremy is not just a photographer, included in the categories on the website, he is also an artist, teacher, speaker, and more. Personally, the website at first looks really crowded with an overabundance of pictures and text. However it is in-fact quite well laid out, with the photos forming a neat grid under their respective categories.

Ryan Michael Kelly

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In a similar vein to the other websites listed, Ryan’s portfolio is very simply laid out grid of photos. Categories listed at the top of the webpage help organize the photos into the style you want to view.

Design & Implementation

The chosen design is inspired by the above mentioned websites. The main page will be a grid of photos, with a splash screen preceding it. Organizing the photos by category is something to be considered, although that will require considerably more pictures than I have currently uploaded. As for the menu, there is the usual “contact” and “about” pages, with social media links as well. I would like to emphasis the social media links though, as they are an important part of the website, as mentioned in the objectives section.

The draft mockup can be found here.

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Platform Selection

It’s 2017. There are – for better or worse – an overwhelming amount of website creation options. For the draft version of the site WIX is used, however I found the interface somewhat sluggish and unintuitive to use. Never mind the annoying pop-ups and banners advertising WIX.

For the final website, the plan is to use Squarespace or something in a similar vein, such as Format and 22Slides – both of which are created with photo portfolios in mind. The only disadvantage to such platforms, is obviously the subscription fee required. Most of these platforms do offer a certain period of trial though, so I can test them out and explore the best option. If for some reason none of these platforms workout, the last resort is to use WordPress.


ADAA Poster Design

Research and Analysis

According to the UN Office on Drugs and Crime people trafficking is the fastest growing international crime, and one of the largest sources of income for organized crime (Stop The Traffik, n.d.). As of 2014 there were an estimated 21 million victims globally. Over 14 million were exploited for labour, and over 4.5 million were sexually exploited (Human Rights First, 2017). According to Human Rights First, human trafficking is worth $150 billion every year for traffickers with 66% of that coming from sex trafficking. Yet in 2015, the Department of Justice convicted a shocking low figure of 297 human traffickers. Despite human trafficking being such a large criminal business, few people are aware of it. For most people, human trafficking is usually something that happens “somewhere else”. However trafficking occurs globally, from tiny villages to major cities. Due to these reasons, this topic was chosen to create awareness about human trafficking.

Project Deliverable

The final output is a series of three posters, each containing a different aspect of human trafficking. The visually aggressive red color scheme subtly hints at the disturbing reality of human trafficking. The black background represents the darkness and hopelessness that victims face. The text is intentionally thin and simple, to adhere to the minimal feel of the posters. All pictures are obtained from Pexels (www.pexels.com) and used under the Creative Commons Zero (CC0) license.
A Design Studio Project created for Adobe Design Achievement Awards.

Transmedia & Convergence

What is transmedia storytelling & how does it take advantage of convergence in order to create an expansive story world?

Transmedia storytelling is simply, as the name implies, is conveying a story across various forms of media. According to Henry Jenkins (2007), each medium would ideally add its own, unique contribution to the main storyline. Convergence, refers to the flow of content across mediums, the cooperation between the media industry and the media audiences who would go almost anywhere in search of the kinds of entertainment experiences they wanted (Jenkins, 2006).

One example of transmedia storytelling is Marvel. Originally restricted to comics, today the Marvel Universe consists of movies, tv series, games, websites and more. While most of the content on the platforms are cohesive, and are part of the same storyline, known as the Marvel Cinematic Universe (MCU), due to the sheer size and span of time in which they were created, there are some content which form their own story totally unrelated to the MCU.

Another example of transmedia is the Lord of The Rings series. Written by Tolkien over the course of several years, it was originally conceived as a series of books. Later in the 2000s they were adapted into films by director Peter Jackson, and received with amazing, positive response. Eventually three more movies based on the Hobbit books by Tolkien as well as several games followed. However in addition to official content, the community also added to the storyline. Fans teamed up and have created virtual maps to explore Middle Earth, as well as extensive resources on the languages used in the story such as, Elvish, Dwarfish and even created movies, stories and apps. The Lord of the Rings series showcases what is possible with technology today and the way transmedia storytelling and media convergence is enabling us to create more content, on more platforms, with more people.

This was originally written as an exercise as part of Research and Development in Digital Media.